Both Sides Now Ari Jaaksi, with Hand-Signed 17.823 cm Darkroom Print

Description

The Book: Both Sides Now 120 pages, 20 25 cm, hardcover.

The Print: A unique, signed 17.8 23 cm darkroom print on Ilford Multigrade Art 300 paper, featuring the photograph from page 61. This image won the 1st Place Grand Prize in the Sublime Photo Awards in November 2025.

“Ari Jaaksi built his career at Nokia, rising through the companys leadership ranks during its most transformative years. From there he stepped directly into executive roles at major international companiesHewlett-Packard, Intel, and McAfee among themshaping technology and products at the highest levels of global business. A lifelong corporate leader, Jaaksi balanced the intensity of boardrooms with the rhythms of family life, and the cultural contrasts of Finland and the United States.

Photography, by contrast, is a recent discoveryyet it has become a way to reinterpret his past. In Both Sides Now, Jaaksi revisits decades of diaries kept throughout his executive career and places them alongside new film photographs. The diaries capture the immediacy of decisions, travel, and private reflections; the photographs, quiet and tactile, offer space for perspective and clarity.

Adding perspective is a foreword by Jon RubinsteinSilicon Valley icon, longtime product leader, and Steve Jobs right hand in building Apples most influential devices. Rubinstein, who worked alongside Jaaksi in the technology trenches, recalls Ari as a brilliant team leader at the cutting edge of innovation. In his words, this book reveals a side of Jaaksi few have seen: an artist with as much command behind the lens as in the boardroom.

Together, text and image reveal how seemingly opposing worldscorporate and familial, American and Finnish, textual and visualilluminate one another. Jaaksis voice remains candid, thoughtful, and deeply human throughout.

Both Sides Now is both a memoir and a visual meditation, showing how even a life defined by business can open into art. It affirms what Rubinstein recognizes: that Ari Jaaksi embodies rare breadthexecutive chops, artistic vision, and a gift for self-reflectionand that only by looking at both sides can we see the full story.”